Our End of Year Report is the sum of extensive research by the Gamesforum team to identify the greatest challenges facing UA, Ad & Product Monetization.

We spoke with 75 UA, Ad & Product Managers to identify their greatest challenges, we then took those challenges and placed the top ten frequently mentioned per discipline into three surveys.

These surveys were sent to the Gamesforum community to rank the top challenges in order of their personal experience, with one being most challenging to ten least concerning.

In this report you can view the top five challenges for mobile games UA, Ad & Product Monetization, with:

• Tables depicting how the challenges rank across respondents
• Analysis of the findings, highlighting key trends
• Context and comparison with previous Gamesforum challenge reports
• Key insights, commentary and advice from industry experts

You can download and view our findings below.