Sena Yalçın Yousuf, UA Manager, justDice on UA: Problematic Ads, Creatives & the Backstreet Boys

Sena Yalçın Yousuf, UA Manager, justDice on UA: Problematic Ads, Creatives & the Backstreet Boys image
By Josh Vowles 2 March 2023
  1. Sena, tell us a bit about yourself! Who are you and what do you do?

Hey! I am from Turkey, coming from the capital Ankara, recently moved to Hamburg (actually been a year but feels like yesterday!). I have been in the business since 2017 first working as Account Manager and slowly but willingly shifted to continue working as a UA Manager. So I know both sides of the coin when it comes to marketing campaigns 😊 As much as I love building structures on marketing campaigns and working on game launches, I also have another passion which is cooking and baking!

  1. Are you a morning or an evening person?

I cannot for sure say I am a morning person, but most mornings does not bother me (maybe except for Monday's 😊 , and having an early start is always a better option for me.

  1. What is your favourite genre of game?

My favourite genre is between Casual & Card, really depends on who I am with. I love playing games with friends.

  1. A song plays every time you walk into a room. What song would you choose and why?

Backstreet boys: I want it that way! Definitely

  1. What is your dream holiday destination?

Probably a beach side historical city where I am relax enjoy the sun and the water but also see some beautiful historical places at the same time. Ohh and must have good food! But I have never been to any country in Asia yet, so I would love to visit all of them starting with Korea.

  1. How did you start working in mobile gaming?

Gaming for me became a little organic. In my first job I worked with multiple advertisers including gaming but also utility, health, banking etc. But gaming was always so much fun to work with.

  1. What creatives have you seen recently that have really impressed you?

I am really impressed by how some companies can still use those cliche & extremely misleading, fake ads and still get be a proud parent 😊 (being a sarcastic morning person here)

  1. As one of our expert speakers at Gamesforum Hamburg, what can our attendees expect to hear from you?

They can expect to hear some honest comments on creatives & designs.

  1. Finally, the important question for our Hamburg delegates, what cafes, bars and restaurants would you recommend in Hamburg?

Cafe; My favourite is Favorita, great service and very good coffee!

Bar: Tipsy Baker is a favourite both with environment and drinks. If a first time definitely eat their sourdough bread (hence the "tipsy" baker).

Restaurant: Jill's is a favourite when it comes to good Italian pizza.

Want to hear more? Sena will be taking to the stage at Gamesforum Hamburg! Joined by Orhan Gelmedi (justDice), Sena and Orhan will be sharing honest thoughts on the state of creatives!

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