Leading Digital Advertising Platform Unlocks New Revenue Opportunities for Publishers, Provides Innovative Ad Units that Optimize Engagement Potential

New York, September 7th, 2023 – MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced its mobile SDK reached 2.5 billion requests per day, up 285% since January 2023. The MobileFuse SDK reduces friction and enables all mobile app publishers to access the company’s premium inventory and secure more revenue.

The company’s SDK is responsible for generating higher performance, including stronger eCPMs and CTRs to maximize publisher revenue. In fact, the SDK has provided an average of a 3x increase in performance vs. other real-time-bidding integrations for clients. Coupled with this, is the SDK’s low-code capabilities, enabling publishers to experience operational efficiencies and streamlined workflows.

Additionally, via the MobileFuse SDK, publishers have access to a number of alternative IDs such as RampID, UID2, and Fabrick ID. These IDs are privacy-focused, alphanumeric identifiers created from a user's encrypted email address or phone number. They are independent of third-party cookies and support advertisers' need for personalized ads without compromising their privacy. With these integrations, MobileFuse users experience up to 12x performance increases, all while adhering to evolving privacy standards.

“These performance metrics showcase our commitment to developing tools and partnerships that help our clients reach their business objectives,” said Ken Harlan, Founder and CEO of MobileFuse. “MobileFuse's suite of solutions provide publishers with new options for monetization, backed by industry leading brand safety and white-glove service.”

These results are bolstered by MobileFuse’s Flex Ad Units, the company’s ad unit suite comprised of rich media ad formats powered by the MobileFuse SDK. Specifically, Flex-Transparent Interstitial brings immersive full-screen experiences to apps by animating into view over an app's content. With Flex-Transparent Interstitial, publishers can provide more immersive inventory options that deliver better consumer experiences. All apps utilizing the MobileFuse SDK automatically have access to Flex-Transparent Interstitials, and all other Flex ad units.

In addition to increased performance offered through our new unified ID partnerships, and our newly released Flex Ad Units, MobileFuse offers dedicated account management, and flexible integration options. For more information, visit - https://docs.mobilefuse.com/docs/getting-started, or email [email protected].

About MobileFuse

MobileFuse is one of the largest in-app advertising and CTV platforms. The company serves leading brands, agencies, bidders, and app developers across a variety of verticals. MobileFuse empowers its clients by reaching highly curated and receptive audiences via unique solutions combining moments-based targeting, patented location verification, custom creative, and data-driven insights across a large location-based in-app and CTV exchange. Founded in 2009, MobileFuse is headquartered in New York City and has offices throughout the U.S. In 2022, the company achieved carbon negative status. For more information, visit https://mobilefuse.com/.