Mobile game user acquisition (UA) and ad monetization (Ad Mon) have been the subject of great change and challenge in the first months of 2024. New privacy regulations, an increasingly crowded marketspace and big moves from App Stores have dominated UA and Ad Mon managers' workload.

In this report, we will shed light on the greatest challenges facing both UA and Ad Mon, with our findings coming from the experts themselves. The Gamesforum team undertook research calls with our community to outline their top challenges. We then took these challenges and put them into two surveys, one UA and one Ad Mon, to have a hundred respective experts rank the challenges based on their experience.

Download the report here.