In this report, we present findings of a survey completed by one-hundred mobile games ad monetization managers. The survey was designed to identify key challenges and the day-to-day concerns of Ad Monetization managers.

METHODOLOGY

Twenty-five Ad Mon experts were asked to share their top five Ad Mon challenges via research calls with the Gamesforum team. Their responses were

collated and the top ten most frequently referenced challenges were identified.

The challenges were as follows and are listed in no particular order.

• Ad Quality
• Implementing new ad formats
• Balancing ad monetization and user experience
• Harnessing hybrid monetization models
• Understanding privacy
• Navigating the macro-economic landscape
• Developing brand demand in mobile games
• Ad-ops and waterfall management
• Revitalizing ad monetization performance
• Compensating for decreasing CPMs